NutriMax
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Scoring rules

Two ratings, one clear distinction

The NutriMax rating is the same for everyone. Your personal rating additionally factors in what matters most in your diet.

Why two ratings?

The same product can have two different results

That's not a mistake. The two ratings answer two different questions while you're in the supermarket aisle.

Same for everyone

General NutriMax rating

Answers the question: how does this product rate based on its nutrition values, ingredients, processing level, and additives?

  • nutrition facts (sugars, salt, saturated fat, protein, fibre)
  • ingredient quality & position of added sugars
  • degree of industrial processing (NOVA)
  • flagged additives (E-numbers)
Tailored to you

Your personal rating

Answers the question: how well does this product fit what you personally look for in your diet?

  • additionally factors in your priorities, such as less salt or more fibre
  • alerts you to ingredients you want to avoid, such as gluten or lactose
  • can be higher or lower than the general rating depending on your settings
  • never alters the product's general rating
Store example: a protein bar may gain points from its high protein content, but its general rating is also shaped by sugars, saturated fats, ingredients, degree of processing, and additives. Your personal rating may differ if the product does not match the priorities you chose (such as avoiding artificial sweeteners).
How the general rating works

Starts from 100 points

Every product starts with a baseline of 100 points, adjusted across three core areas:

1. Nutrition facts

We look at calories, sugars, salt, and saturated fats, which deduct points. Protein and dietary fibre earn bonus points.

2. Product composition

We check the ingredients: added sugars and syrups near the top of the list or an excessively long ingredient list reduce the rating.

3. Processing & additives

We identify ultra-processing (using the NOVA classification) and check for additives flagged by NutriMax.

Ingredient order

Why does ingredient order matter?

By regulation, ingredients on packaging are listed by weight — from the largest amount to the smallest. If sugar, glucose syrup, or hydrogenated fat is second or third on the list, it often makes up a substantial part of the product. NutriMax factors this into the composition rating immediately.

Transparency

A rating without an explanation is useless

In the app, you can always open the breakdown and see exactly what shaped the rating:

What can raise the rating

  • more dietary fibre
  • more protein

What can lower the rating

  • high sugar, salt, or saturated fat content
  • very high calorie density
  • ultra-processing (NOVA 4)
  • additives flagged by NutriMax
  • added sugars or syrups among the first ingredients
  • an excessively long ingredient list
Important note: the NutriMax rating is a practical shopping guide to help you compare items and make informed choices on the shelf. It does not replace professional medical advice or a clinically prescribed diet.